The Consumption of Cinema During the COVID-19 Pandemic
DOI:
https://doi.org/10.37130/w579s964Keywords:
cinema, film, pandemic, COVID 19, Video on Demand, VOD, OTT, Netflix, HBO GO, Box Office, Amazon Prime, Disney PlusAbstract
Major changes have appeared in the consumption market of cinema in the context of the COVID-19 pandemic. Video on Demand
platforms such as Netflix, HBO GO, Amazon Prime and Disney Plus have earned an even wider market share than before the pandemic has
started, as the viewers adapted their way of consuming cinema. But the question that all of us is asking is: what will happen with the industry of cinema after our life gets back to normal? Will we return to our habits before the pandemic? Technology has become more and more accessible, so, even before 2020, cinemas have started to have difficulties in competing with VOD platforms. In this research paper I will be analysing the reason why people might return to the cinema after the pandemic is over, and one thing is certain: it is not a technology-related one or because film premieres are being seen first in cinemas. It is rather related to the atmosphere that is created in the cinema hall with hundreds of people experiencing the same story the same time, which is how cinema was aimed to be experienced by its inventors.
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